Monthly Archives: January 2020

Blue Jays Unveil New Powder Blue Uniform, Tewak Logos for 2020

They’re calling it #NewBlue but for fans of the Toronto Blue Jays, it sure feels familiar.

This morning the Blue Jays unveiled an alternate powder blue uniform for the 2020 season before a crowd of media and fans here at the team’s annual WinterFest at Rogers Centre. The uniform includes a new powder blue jersey and matching pants as well as a new cap with a dark navy blue crown and powder blue visor with the team’s familiar logo still on the front.

“For years, Blue Jays fans have expressed a desire for the revival of the baby blues,” said Mark Shapiro, President & CEO of the Toronto Blue Jays, “We are thrilled to share this original New Blue alternate uniform with Blue Jays fans across Canada.”

This new look is not a direct copy of any of the previous powder blue uniforms worn over the years by the Blue Jays. For example, none of the past powder blues were worn with a button-up jersey like the new one is, nor did any have the team logo under the wordmark set off to one side.

The new uniform incorporates the team’s modern-style logos, striping, and fonts rather than the originals. “BLUE JAYS” is arched across the chest in dark navy blue and white split-style lettering with the updated logo on the lower left and the new league-wide Nike “Swoosh” added to the upper right. The back of the jersey indeed includes a player’s name, the number is also in the new-style Blue Jays font and much like the lettering on the front it is the split-styled navy blue with white.

While the darker blue used as a trim colour throughout the new jersey and on the cap may feel like another new colour for the club, it’s the same shade of navy blue that’s been a part of their logo since their last major re-branding for the 2012 season. Previously it could only be found on the lower half of the bluejay head on the team’s logos.

“As we began thinking about what an adaption of the old uniform could look like, we polled our current players on various designs and the response was unanimously aligned with what we have heard from fans”, added Shapiro. “The decision was very clear.”

Over the years, the Blue Jays have worn several different powder blue uniforms. For every single road game the team played from their inaugural season in 1977 right up through to the end of the 1988 season, the Blue Jays wore pullover powder blues. Just in time for their move to SkyDome, the team debuted new button-up uniforms in 1989 which included a more traditionally-styled road grey jersey. Two decades later in 2008, a wave of nostalgia resulted in the early-1980s version of the powder blues being brought back as a Friday night home uniform before it was retired again after just three seasons.

The late Roy Halladay in Toronto’s previous powder blue alternate uniform on May 1, 2009

This uniform isn’t the only change the Blue Jays are making to their look for 2020, the Blue Jays logo is getting an update as well! Though the changes are quite minor by comparison. Following a trend seen across Major League Baseball over the last decade, the Blue Jays are swapping their primary and secondary logos:

The new primary logo is now just the bird/maple leaf design, the version with the team name and baseball surrounding the bird will now be the secondary logo. As mentioned in the previous paragraph, this has been done numerous times across the league in recent years — the Tigers, Pirates, Rockies, Padres, Indians, Orioles, and Brewers have all done the exact same thing.

As you can see in the graphic up above, there’s also been a slight tweak to the red used throughout the team’s logos and uniforms. Here’s a side-by-side of the old and new reds because honestly, nobody would notice the change otherwise:

The shade of red has changed and powder blue is added to Blue Jays team colours for 2020

I reached out to the club for an explanation as to why the team made the logo swap and to the shade of red, no answer yet but have been told we may get one next week. The red that was just replaced was also the exact same shade of red the team had used from 1977-2003, it also happened to be the same shade of red used for the Canadian flag.

And, yes, this update is very minor, but it is an update nonetheless. It marks the first change to the Blue Jays’ primary logo since 2012 and is the sixth primary logo used by the club throughout their 43-year history.

The Toronto Blue Jays new powder blue uniform will be worn for both home and road games and will make its in-game debut on Opening Day, March 26th against the Boston Red Sox at Rogers Centre. We’ll get a better idea of how often they’ll be worn when the club announces their promotional schedule on Tuesday. As far as official uniform designations go, it replaces the red alternate uniform that was unveiled prior to the 2017 season — despite this, the team has told us that the red uniform will stick around and goes back to being a “Special Event” jersey, only to be worn for the annual Canada Day game.

The new caps and jerseys are available for purchase right now at the Rogers Centre JaysShop, you’ll be able to order them online from MLBShop and Fanatics starting February 1st.

Since I was physically at this event I wasn’t able to get this post up with photos in a timely manner, below are some of the shots I took of both the unveiling and some close-ups I was able to get a hold of afterwards.

Rick Zamperin: Toronto Blue Jays turn back the clock with new uniforms

Former Toronto Blue Jays outfielder Lloyd Moseby is seen in the team's vintage powder blue uniform in Toronto, Monday Dec. 3, 2007.

Christmas is in our review mirror but it appears the Toronto Blue Jays have come up with a gift for their fans.

The Jays sent their fanbase into a frenzy on Monday when they posted a video on their official Twitter and Instagram accounts that promotes the team’s annual Winter Fest fan event at Rogers Centre this coming weekend.

As Marvin Gaye’s hit song “Let’s Get It On” is playing, the video shows what appears to be an umpire sweeping away dirt in slow motion to reveal a blue home plate before it ends with the hashtag “New Blue.”

The Major League Baseball team is expected to reveal their new uniforms at Winter Fest on Saturday morning and if we put two and two together, it’s pretty obvious that Toronto’s famous powder blue uniforms are making a comeback.

The Jays wore their “powder blues” on the road from their inception in 1977 to 1988 and they also used them as a third, or alternate, uniform between 2008 and 2010.

Toronto’s road uniform has been a grey outfit since 1989, and they have also used a black jersey, a royal blue jersey and a red and white jersey over the last number of years.

The return to the powder blue uniforms is a nod to the past and I’m sure Blue Jays fans, especially those of a certain vintage, are excited about the change.

The first image of those uniforms that pops into my head is watching George Bell drop to his knees in left field after recording the final out to clinch Toronto’s first American League East pennant in 1985.

Maybe the return to the “powder blues” will help the Jays return to those winning ways.

Check out Braves’ new jersey for 2020 season

Starting this 2020 season, the Nike swoosh will loom above the Braves’ logo on player jerseys.

The league announced in January 2019 that Nike would replace Majestic as Major League Baseball’s uniform supplier as part of a 10-year deal.The Braves updated logos and colors for the 2019 season. This season, only the Nike branding is different. The Majestic logo was on the sleeve.

The Braves updated logos and colors for the 2019 season. This season, only the Nike branding is different. The Majestic logo was on the sleeve.

The uniforms for some teams — including the Brewers, Padres, Diamondbacks and Rangers — will feature new designs.Majestic manufactured MLB batting practice jerseys since 1982 and had been the exclusive supplier of game uniforms since 2005. Rawlings and Russell Athletic had exclusive rights before Majestic. The online sportswear retailer Fanatics will manufacture and sell licensed versions of the Nike uniforms and training wear, starting next month.

Majestic manufactured MLB batting practice jerseys since 1982 and had been the exclusive supplier of game uniforms since 2005. Rawlings and Russell Athletic had exclusive rights before Majestic. The online sportswear retailer Fanatics will manufacture and sell licensed versions of the Nike uniforms and training wear, starting next month.

The online sportswear retailer Fanatics will manufacture and sell licensed versions of the Nike uniforms and training wear, starting next month.

 

New York Yankees star Aaron judge has top-selling baseball jersey for third consecutive year

Aaron Judge had the top-selling jersey in Major League Baseball for the third consecutive season.

The New York Yankees slugger beat out Bryce Harper, according to results released Friday by MLB.

Judge maintained the top spot despite missing more than a third of the season. The 2017 AL Rookie of the Year entered Friday batting .272 with 26 home runs for the AL East champions.

Harper set a uniform sales record for any athlete in a 24-hour window after signing a $330 million, 13-year deal with the Philadelphia Phillies in February. Since opening day, he’s ranked second in sales behind Judge, followed by NL MVP contender Cody Bellinger of the Los Angeles Dodgers.

Reigning NL MVP Christian Yelich of the Milwaukee Brewers had the fifth-most popular jersey. He didn’t crack the top 20 last season.

Mike Trout of the Los Angeles Angels ranked ninth, a two-spot improvement from 2018.

Chicago Cubs infielder Javier Báez finished fourth and was joined in the top 20 by teammates Anthony Rizzo (10) and Kris Bryant (16). The Houston Astros also placed three players that high: Jose Altuve (8), Alex Bregman (13) and George Springer (20).

NL Rookie of the Year front-runner Pete Alonso of the New York Mets ranked 14th, and teammate Jacob deGrom was 19th.

Manny Machado, who signed a $300 million, 10-year deal with the San Diego Padres in February, did not crack the top 20.